shop the look

Hello My Friends!

For many years, I've focused on creating custom-made áo dài for a diverse clientele. As I work towards introducing Vietnamese traditional silhouettes to a global audience, I've heard consistent feedback from both Vietnamese and non-Vietnamese friends and clients: the áo dài is beautiful, but its fitted style can sometimes feel restrictive or intimidating.

This led me to develop a new approach centered on inclusivity. The core message of this collection is:

One Size. One of a Kind. Unisex.

The collection features traditional silhouettes from various regions of Vietnam, including the áo tứ thân and áo yếm from the North, the áo ngũ thân from the Central region, and the áo bà ba from the South.

Each garment is crafted from vintage garments or deadstock fabrics that I've carefully collected over the years, ensuring that every piece in the collection is truly one of a kind and, at the same time, environmentally sustainable.  By reimagining and re-envisioning vintage materials, I'm striving for an intentional alternative to over production and waste. 

Reflecting the importance of gender equality and fluidity, every design in this collection is created to be worn and enjoyed by everyone.

Ultimately, this new concept is an invitation to wear pride, identity, and cultural appreciation, with joy. My hope is that everyone feels welcomed and comfortable embracing these beautiful garments.

xoxo,

Your Fairygownmother

Thái Nguyễn